TIKTOK PARTNER

TIKTOK: THE ULTIMATE STAGE FOR YOUR BRAND

woman taking selfie in front of ring light

TikTok is the future of discovery commerce. As your trusted partner, we manage your shop, collaborate with affiliates, create engaging videos and host live shopping events. With tailored campaigns and seamless operations, we turn TikTok into your most effective sales channel. Let’s grow your brand together!

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Market-leaders trust GENUINE

Study our success stories

The challenge

TIKTOK COMMERCE: FULL OF POTENTIAL, TOUGH TO CRACK

Struggling audience reach

Reaching and engaging your target audience on TikTok is challenging without a clear strategy. What’s missing? A tailored approach to turn views into conversions and build real customer connections.

Operational challenges

Managing TikTok’s features, like live shopping and affiliate programs, can be overwhelming. Without streamlined operations, inefficiencies arise, impacting your ability to stay competitive.

Data blindspot

Without expertise in analyzing TikTok’s performance metrics, it’s hard to optimize campaigns or make informed decisions. This lack of insight limits growth opportunities and hinders effective audience engagement.

women and men looking at laptop in conference room

Grow with GENUINE

FROM TRENDS TO SALES WITH GENUINE

Live Shopping, Affiliates, Shoppable Videos, Ads – we position your brand on TikTok’s dynamic stage. From strategy to execution, we ensure your progress in the world of discovery commerce.

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What our partners say

Elias Boldt

Former Senior Business Development Manager China

Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Thomas Wenzel

CEO / Spokesman of the Management Board

Zwilling Beauty Group

“GENUINE provided us with in-depth e-commerce expertise and hands-on strategies to successfully navigate the Chinese market. Their deep understanding of local consumer trends and platforms like Tmall & Douyin was particularly impressive. The collaboration was highly professional, efficient, and truly valuable for our development in China.”

Christian Schotmann

Managing Director

HELUKABEL

“For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side.”

Mai-Thy Ton

Former Senior International Business Development Manager APAC

BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

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Explore why industry leaders rely on GENUINE for e-commerce excellence.

What we offer

LET US ELEVATE YOUR TIKTOK STORE

TIKTOK SHOP SETUP & STRATEGY

FOCUS ON YOUR PRODUCT, LEAVE THE REST TO US

We handle everything—from store setup to daily operations—ensuring seamless performance while you focus on your products and customers.

From setup to optimization, we get your TikTok Shop ready to sell

Build a strategy that aligns with your goals and market trends

Stay compliant with seamless invoicing and payment management

MARKETING & INFLUENCER RELATIONSHIPS

From influencer partnerships to performance marketing—our strategies turn engagement into measurable growth.

Find the right influencers to amplify your brand’s reach.

Host engaging livestreams that turn viewers into customers

Optimize campaigns with data-driven strategies and insights

OPERATIONS & GROWTH MANAGEMENT

MAXIMIZE CONVERSIONS, SCALE WITH CONFIDENCE

We take your TikTok Shop beyond setup—continuously optimizing ads, sales strategies and logistics to drive sustainable revenue growth.

Run high-performing TikTok Ads that convert viewers into buyers

Optimize pricing, promotions and stock levels for peak efficiency

Integrate seamlessly with your existing shop systems and CRM

Experience you can count on

20k hours

live streamed

100M

USD in sales revenue

14

warehouses across China

No. 1

Choice of Fortune 500 companies

UNLOCK your full potential On TIKTOK

Fabian Sinn

Managing partner

Ralph Eder

Director Strategy & Business Development

Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

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Get to know us

Find a time that suits you for a video call with our team.

Get offer

Receive a detailed offer on how we can collaborate.

Get started

Let's improve your performance, ops and positioning.

Additional services

BOOSTING YOUR BUSINESS

image of laptop and keyboard while someone is typing

Product Seeding

Turn exposure into real sales

Let trusted creators introduce your products to their audience—building credibility, engagement and sales momentum.

Product Seeding

Optimize with smart insights

We provide comprehensive reports on traffic, sales and market trends. With our data-driven strategies, you’ll get a clear view of your store’s performance and optimized growth — in real-time.

Creative Assets

Make them stop & shop

Eye-catching creatives that make users pause, engage and buy—optimized for TikTok’s fast-paced shopping experience.

Strategic Guidance

Winning moves for your brand

Winning on TikTok requires the right strategy. We provide expert guidance to help you scale, optimize, and stay ahead of the competition.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.

Explore case studies

Challenge

Sebamed faced the challenge of launching in a saturated and highly regulated market, with no prior local presence.

Result

GENUINE addressed this by building a complete e-commerce ecosystem—from compliance to consumer engagement. Through fine-tuned brand messaging, targeted campaigns and agile strategy shifts based on performance data, we enabled Sebamed to grow in a way that aligns with both their values and business goals.

Challenge

Vagabond needed to establish itself quickly in a highly competitive fashion market with no existing brand awareness in China.

Result

GENUINE launched the brand’s Tmall flagship store and executed a product-focused entry strategy, using deep category insights and campaign alignment. Through influencer collaborations, CRM integration and fast-paced sales activation, we helped Vagabond reach the No. 1 spot in the women’s loafer category within just one month.

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

This was big challenge, but we successfully finished it.

Result

Steiff had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

Cosnova faced low brand visibility and limited traction in China’s crowded beauty market, despite being a market leader in Europe. Their e-commerce performance on key platforms like Tmall and Douyin was underdeveloped, with ineffective influencer strategies and minimal local adaptation.

Result

Our collaboration has firmly established Europeans leading color cosmetics player as a top brand in China's beauty industry, paving the way for sustained growth and innovation.

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months