STRATEGY THAT WORKS

REFINED STRATEGIES FOR LONG-TERM PROFITABILITY

Rethink your China e-commerce game with strategies that maximize profit and drive fast revenue growth. We’re all in for boosting your market share. Book a call to get started.
The challenge

NO STRATEGY, NO BREAKTHROUGH

Undefined market fit
Without a clear strategy, brands struggle to align their products with China's unique consumer preferences, leading to poor market penetration and missed opportunities.
Inefficient resource allocation
Lack of strategic planning results in wasted budgets on ineffective campaigns and channels, reducing ROI and slowing growth.
Wrong platform, lost potential
Choosing the wrong channel keeps your brand from reaching the right audience. Without a clear platform strategy, it’s easy to miss out on growth in China’s dynamic market.
Grow with GENUINE

UNLOCK THE NEXT LEVEL WITH GENUINE’S KNOW-HOW

GENUINE's team of seasoned experts combines market knowledge with hands-on experience to develop strategies that overcome barriers and unleash the full potential of your brand in China.
What our partners say
Elias Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Thomas Wenzel
CEO / Spokesman of the Management Board
,
Zwilling Beauty Group

“GENUINE provided us with in-depth e-commerce expertise and hands-on strategies to successfully navigate the Chinese market. Their deep understanding of local consumer trends and platforms like Tmall & Douyin was particularly impressive. The collaboration was highly professional, efficient, and truly valuable for our development in China.”

Christian Schotmann
Managing Director
,
HELUKABEL

“For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side.”

Mai-Thy Ton
Former Senior International Business Development Manager APAC
,
BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

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Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

Leave the daily operations to us

COMPETITOR BENCHMARK ANALYSIS

KNOW YOUR MARKET, OUTSMART COMPETITORS

Without in-depth market knowledge, growth in China remains a gamble. We analyse your competitors, uncover opportunities and help you develop a strategy that sets you apart.
Understand competitors to gain a strategic edge
Spot market gaps to seize untapped opportunities
Make data-driven moves for measurable success
E-COMMERCE CONSULTING

OPTIMIZE YOUR STORE FOR MAXIMUM IMPACT

We refine your store’s performance, ensuring every click drives results in China’s fast-paced e-commerce landscape. From platform optimization to strategic execution, we help your brand succeed in the world’s most competitive digital market.
Improve store performance for higher conversions
Align strategies with China’s dynamic market trends
Maximize ROI through continuous optimization
STRATEGIC EXPANSION

CREATE CAMPAIGNS THAT IMPRESS

We create localized strategies that resonate with your audience and drive real engagement, leveraging deep market insights and platform expertise.
Boost engagement with platform-specific content
Develop fine-tuned campaigns for the Chinese market
Align marketing goals with measurable business growth

Experience you can count on

20k hours

live streamed

100M

USD in sales revenue

14

warehouses across China

No. 1

Choice of Fortune 500 companies
Official Tmall Partner
Douyin E-Commerce & Content Partner
Digital Expert Partner

UNLOCK your full potential in         china

Ralph Eder
Director Strategy & Business Development
Yuhui (Lewis) LIU
Manager - Strategy & Business Development
Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Get to know us

Find a time that suits you for a video call with our team.
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Get offer

Receive a detailed offer on how we can collaborate.
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Get started

Let's improve your performance, ops and positioning.
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Additional services

MAKING YOU STAND OUT

CHINA HEALTH CHECK

Know where you stand

Just like a personal health check, we analyze your brand’s performance in China. From competitor benchmarking to status quo analysis, we identify gaps and offer actionable recommendations to maximize your potential.

CHANNEL INTEGRATION

Unify your sales channels

Connect all your sales platforms into one seamless experience. We streamline operations to deliver a consistent and engaging brand journey.

DATA INSIGHTS

Let data lead the way

Stay ahead with continuous market and performance analysis. We provide actionable insights to fine-tune strategies and maximize ROI.

TEAM TRAINING

Equip your team for success

Empower your team with hands-on skills to execute strategies effectively. Our customized sessions keep your business agile and competitive.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Vagabond needed to establish itself quickly in a highly competitive fashion market with no existing brand awareness in China.
Result
GENUINE launched the brand’s Tmall flagship store and executed a product-focused entry strategy, using deep category insights and campaign alignment. Through influencer collaborations, CRM integration and fast-paced sales activation, we helped Vagabond reach the No. 1 spot in the women’s loafer category within just one month.
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
Steiff had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
Cosnova faced low brand visibility and limited traction in China’s crowded beauty market, despite being a market leader in Europe. Their e-commerce performance on key platforms like Tmall and Douyin was underdeveloped, with ineffective influencer strategies and minimal local adaptation.
Result
Our collaboration has firmly established Europeans leading color cosmetics player as a top brand in China's beauty industry, paving the way for sustained growth and innovation.
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.