GENUINE X Sebamed

BUILDING TRUST, DRIVING GROWTH: SEBAMED'S E-COMMERCE LAUNCH IN CHINA

Services Scope:

E-commerce Operations

Exclusive Distributor

Market Research

Social Marketing

Management Summary

GENUINE developed and executed a targeted e-commerce strategy to launch Sebamed in the Chinese market. From regulatory compliance and operational setup to localized brand positioning and performance marketing, we provided end-to-end support.

Continuous optimization and a scalable model have positioned Sebamed for sustained growth and future expansion across Asia.

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163.7M

CNY TOTAL GMV ACROSS TMALL, JD & DOUYIN IN 2022

+400%

YOY GROWTH ON DOUYIN (2021–2022)

+85%

PROJECTED GMV GROWTH BY 2026

Challenges

Handle China’s complex e-commerce and regulatory landscape
Lack of local market presence and consumer awareness
Need for continuous performance optimization
Planning for future regional growth

Genuine solutions

Full operational setup, customs handling, and regulatory compliance
Customized brand positioning and influencer-led campaigns

Real-time data tracking and agile strategy adjustments

Scalable strategy for expansion into other Asian markets

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What our clients say

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CHALLENGES AND SOLUTIONS

Sebamed faced the challenge of launching in a saturated and highly regulated market, with no prior local presence. GENUINE addressed this by building a complete e-commerce ecosystem—from compliance to consumer engagement. Through fine-tuned brand messaging, targeted campaigns and agile strategy shifts based on performance data, we enabled Sebamed to grow in a way that aligns with both their values and business goals.

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FULL-SERVICE E-COMMERCE MANAGEMENT & MARKET EXPANSION STRATEGY

GENUINE took on the end-to-end management of Sebamed’s online presence in China, combining strategic market entry with continuous sales and performance optimization to establish a trusted brand in the skincare segment.

HOW WE MADE IT

Acting as Sebamed’s exclusive distributor, we aligned every aspect of our strategy with the brand’s core values. Our collaborative, trust-based partnership allowed us to drive market penetration while setting the stage for wider regional expansion.

Step 1

CUSTOMIZED E-COMMERCE STRATEGY & IMPLEMENTATION

We selected the right platforms, optimized product listings, and developed local pricing and promotional tactics aligned with Chinese consumer behavior.

Step 2

MARKETING & BRAND POSITIONING

Through SEO, content marketing, and key influencer partnerships, we introduced Sebamed’s scientific skincare philosophy to a new audience.

Step 3

CONTINUOUS PERFORMANCE MONITORING & OPTIMIZATION

We tracked market trends and adjusted sales tactics in real time, maintaining competitiveness in a dynamic landscape.

Step 4

FUTURE GROWTH & EXPANSION PLANNING

We’re now scaling the model to support entry into other Asian markets, using insights gained from China to replicate success.

TAKEAWAYS

GENUINE enabled Sebamed to not only enter but scale up in the Chinese skincare market. Through a combination of strategic planning, localized execution and ongoing optimization, we delivered a scalable success model. Sebamed’s strong online presence in China now serves as a launchpad for future growth across Asia.

Unlock your full potential in China

Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Book a call

References

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