SOCIAL MEDIA MARKETING

Social Media that sells, not just shines

We create fine-tuned strategies that turn engagement into revenue. From influencer partnerships to viral campaigns, we help your brand stand out, scale and succeed. Let’s make your social media work together!
The challenge

Social Media in China is intense

Your brand stays invisible
You post regularly, but the content doesn’t reach the right audience. Algorithms push other brands forward, engagement remains low and growth stalls.
Effort wasted on the wrong audience
Content gets views, but not from the right people. Followers don’t convert, engagement feels hollow and marketing efforts lead nowhere.
Trends move fast, but your brand lags behind
The platform evolves, but adapting takes time. New formats emerge, algorithms shift and competitors stay ahead while your strategy falls behind.
Grow with GENUINE

Your strategic ally for Social Media in China

With deep expertise in China’s digital landscape, GENUINE helps brands break through the noise on platforms like WeChat, Douyin, and Xiaohongshu (RED)—turning visibility into real engagement.
What our partners say
Elias Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Thomas Wenzel
CEO / Spokesman of the Management Board
,
Zwilling Beauty Group

“GENUINE provided us with in-depth e-commerce expertise and hands-on strategies to successfully navigate the Chinese market. Their deep understanding of local consumer trends and platforms like Tmall & Douyin was particularly impressive. The collaboration was highly professional, efficient, and truly valuable for our development in China.”

Christian Schotmann
Managing Director
,
HELUKABEL

“For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side.”

Mai-Thy Ton
Former Senior International Business Development Manager APAC
,
BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

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Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

We make every click count

Content & Community

Make them watch, make them stay

Social media in China moves fast. We create content that not only stops the scroll but keeps your audience engaged and coming back.
Agile content planning that adapts to trends in real time
Data-backed strategies customized for Chinese platforms
Optimized posting schedules for maximum visibility
Influencer & KOL Power

Authentic voices, real conversions

We match your brand with influencers and KOLs that truly resonate with your audience, turning engagement into measurable performance.
Access exclusive KOLs & top influencers
Build trust with authentic collaborations
Maximize reach with data-driven campaigns
ROI-Driven Ads

Ads that actually work

Stop wasting money on ads that don’t convert. We create targeted, high-ROI campaigns that generate tangible results
Launch targeted ads that drive conversions, not just clicks
Optimize ad spend with real-time data insights
Retarget engaged users and maximize lifetime value

Experience you can count on

20k hours

live streamed

100M

USD in sales revenue

14

warehouses across China

No. 1

Choice of Fortune 500 companies
Official Tmall Partner
Douyin E-Commerce & Content Partner

UNLOCK your full potential in         china

Daisy
Marketing & Brand Director
Sarah Paw
Brand Director
Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Get to know us

Find a time that suits you for a video call with our team.
01

Get offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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Additional services

Powering your brand

Market-Driven Tactics

Stay ahead with a winning strategy

Your social media presence needs direction. We create, optimize and adapt strategies to keep your brand relevant and results-driven.

Scroll-Stopping Content

Design and storytelling that sell

We craft high-quality visuals, videos and designs that make your brand pop, ensuring engagement and conversions on every platform.

Engage & Retain

Build loyalty through real interactions

Community is everything. We build meaningful relationships with your audience, keeping them engaged and invested in your brand.

Smart Insights

Track, analyze and optimize performance

Stop guessing, start knowing. Our analytics track key metrics, audience behavior and ROI to refine your social media strategy.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
Vagabond needed to establish itself quickly in a highly competitive fashion market with no existing brand awareness in China.
Result
GENUINE launched the brand’s Tmall flagship store and executed a product-focused entry strategy, using deep category insights and campaign alignment. Through influencer collaborations, CRM integration and fast-paced sales activation, we helped Vagabond reach the No. 1 spot in the women’s loafer category within just one month.
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
Steiff had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
Cosnova faced low brand visibility and limited traction in China’s crowded beauty market, despite being a market leader in Europe. Their e-commerce performance on key platforms like Tmall and Douyin was underdeveloped, with ineffective influencer strategies and minimal local adaptation.
Result
Our collaboration has firmly established Europeans leading color cosmetics player as a top brand in China's beauty industry, paving the way for sustained growth and innovation.
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.