RETAIL DISTRIBUTION IN CHINA

GET YOUR PRODUCTS ON THE RIGHT SHELVES

Breaking into China’s retail market isn’t just about big stores—it’s about presence. We help you secure prime shelf space in supermarkets and retail chains, making your products visible and accessible where it matters most.
The challenge

RETAIL IN CHINA IS A SHARK TANK

Invisible on the shelf
Even with distribution, your products can get lost among competitors without proper positioning and shelf visibility.
Limited points of sale
Relying on a few outlets limits your reach. Without broad distribution, you miss potential customers across China.
No retail partnerships
Navigating partnerships with major supermarket chains and local retailers is complex, making it hard to scale efficiently.
Grow with GENUINE

WE GET YOUR PRODUCTS WHERE THEY BELONG

With deep connections in China’s retail networks, we know how to position your brand for maximum visibility. From negotiating shelf space to optimizing in-store promotions, we ensure your products stand out and sell.
What our partners say
Mai-Thy Ton
Former Senior International Business Development Manager APAC
,
BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

Elias Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Thomas Wenzel
CEO / Spokesman of the Management Board
,
Zwilling Beauty Group

“GENUINE provided us with in-depth e-commerce expertise and hands-on strategies to successfully navigate the Chinese market. Their deep understanding of local consumer trends and platforms like Tmall & Douyin was particularly impressive. The collaboration was highly professional, efficient, and truly valuable for our development in China.”

Christian Schotmann
Managing Director
,
HELUKABEL

“For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side.”

Mai-Thy Ton
Former Senior International Business Development Manager APAC
,
BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

Elias Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

1 / 4
Explore why industry leaders rely on GENUINE for e-commerce excellence.
What we offer

WE’VE GOT THE RETAIL PARTNERSHIPS COVERED

DISTRIBUTION STRATEGY

MAXIMIZE YOUR RETAIL PRESENCE

We develop targeted strategies to secure widespread shelf space and ensure your products are prominently displayed in high-traffic stores.
Secure partnerships with major supermarket chains across China
Optimize in-store product placement for maximum visibility
Negotiate favorable terms with retailers to boost profitability
RETAIL PARTNERSHIPS

CONNECT WITH THE RIGHT RETAILERS

Leverage our network to establish strong relationships with key retail partners who can scale your brand’s presence quickly.
Identify and approach top-performing retail outlets for your niche
Build long-term partnerships with reliable distributors
Streamline logistics for seamless supply chain management
IN-STORE PROMOTIONS

TURN SHELF SPACE INTO SALES

We don’t just get your products on shelves—we make sure they move. Our strategies ensure visibility and drive customer engagement.
Design in-store promotions to attract attention and drive sales
Implement point-of-sale marketing that converts shoppers
Analyze sales data to continuously improve performance

Experience you can count on

20k hours

live streamed

100M

USD in sales revenue

14

warehouses across China

No. 1

Choice of Fortune 500 companies
Trusted Walmart Retail Partner
Successful Costco Distribution & Sales
Aldi Expansion Partner

UNLOCK your full potential in         china

Wenjing LIU
Managing partner
Patrick Kaminski
Executive Vice President - Senior Partner
Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Get to know us

Find a time that suits you for a video call with our team.
01

Get offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
03
Additional services

BOOSTING YOUR BUSINESS

PERFORMANCE TRACKING

Know what works, improve what doesn’t

Regular analysis of your product performance in stores to adjust strategies for maximum efficiency.

BRAND LOCALIZATION

Make your brand speak to Chinese consumers

Adapt packaging, messaging and presentation to resonate with local tastes and cultural preferences.

PRICING STRATEGY

Competitive pricing that sells

Develop pricing strategies that balance profitability with competitive market positioning.

TRAINING & SUPPORT

Empower your team to win

Provide training on retail negotiations and in-store marketing to ensure sustained success.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.
Explore case studies
Explore case studies
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
Vagabond needed to establish itself quickly in a highly competitive fashion market with no existing brand awareness in China.
Result
GENUINE launched the brand’s Tmall flagship store and executed a product-focused entry strategy, using deep category insights and campaign alignment. Through influencer collaborations, CRM integration and fast-paced sales activation, we helped Vagabond reach the No. 1 spot in the women’s loafer category within just one month.
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
Steiff had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
Cosnova faced low brand visibility and limited traction in China’s crowded beauty market, despite being a market leader in Europe. Their e-commerce performance on key platforms like Tmall and Douyin was underdeveloped, with ineffective influencer strategies and minimal local adaptation.
Result
Our collaboration has firmly established Europeans leading color cosmetics player as a top brand in China's beauty industry, paving the way for sustained growth and innovation.
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
This was big challenge, but we successfully finished it.
Result
VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months
Challenge
Vagabond needed to establish itself quickly in a highly competitive fashion market with no existing brand awareness in China.
Result
GENUINE launched the brand’s Tmall flagship store and executed a product-focused entry strategy, using deep category insights and campaign alignment. Through influencer collaborations, CRM integration and fast-paced sales activation, we helped Vagabond reach the No. 1 spot in the women’s loafer category within just one month.
FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.