RETAIL DISTRIBUTION IN CHINA

GET YOUR PRODUCTS ON THE RIGHT SHELVES

Breaking into China’s retail market isn’t just about big stores—it’s about presence. We help you secure prime shelf space in supermarkets and retail chains, making your products visible and accessible where it matters most.

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Market-leaders trust GENUINE

Study our success stories

The challenge

RETAIL IN CHINA IS A SHARK TANK

Invisible on the shelf

Even with distribution, your products can get lost among competitors without proper positioning and shelf visibility.

Limited points of sale

Relying on a few outlets limits your reach. Without broad distribution, you miss potential customers across China.

No retail partnerships

Navigating partnerships with major supermarket chains and local retailers is complex, making it hard to scale efficiently.

women and men looking at laptop in conference room

Grow with GENUINE

WE GET YOUR PRODUCTS WHERE THEY BELONG

With deep connections in China’s retail networks, we know how to position your brand for maximum visibility. From negotiating shelf space to optimizing in-store promotions, we ensure your products stand out and sell.

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What our partners say

Elias Boldt

Former Senior Business Development Manager China

Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Thomas Wenzel

CEO / Spokesman of the Management Board

Zwilling Beauty Group

“GENUINE provided us with in-depth e-commerce expertise and hands-on strategies to successfully navigate the Chinese market. Their deep understanding of local consumer trends and platforms like Tmall & Douyin was particularly impressive. The collaboration was highly professional, efficient, and truly valuable for our development in China.”

Christian Schotmann

Managing Director

HELUKABEL

“For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side.”

Mai-Thy Ton

Former Senior International Business Development Manager APAC

BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

01/04

Explore why industry leaders rely on GENUINE for e-commerce excellence.

What we offer

WE’VE GOT THE RETAIL PARTNERSHIPS COVERED

DISTRIBUTION STRATEGY

MAXIMIZE YOUR RETAIL PRESENCE

We develop targeted strategies to secure widespread shelf space and ensure your products are prominently displayed in high-traffic stores.

Secure partnerships with major supermarket chains across China

Optimize in-store product placement for maximum visibility

Negotiate favorable terms with retailers to boost profitability

women comparing two boxes while in shopping

RETAIL PARTNERSHIPS

CONNECT WITH THE RIGHT RETAILERS

Leverage our network to establish strong relationships with key retail partners who can scale your brand’s presence quickly.

Identify and approach top-performing retail outlets for your niche

Build long-term partnerships with reliable distributors

Streamline logistics for seamless supply chain management

man receiving jewelry from 2 woman sellers

IN-STORE PROMOTIONS

TURN SHELF SPACE INTO SALES

We don’t just get your products on shelves—we make sure they move. Our strategies ensure visibility and drive customer engagement.

Design in-store promotions to attract attention and drive sales

Implement point-of-sale marketing that converts shoppers

Analyze sales data to continuously improve performance

Experience you can count on

20k hours

live streamed

100M

USD in sales revenue

14

warehouses across China

No. 1

Choice of Fortune 500 companies

Walmart Retain Partner

Costco Retain Partner

Aldi
Retain Partner

UNLOCK your full potential in china

Wenjing LIU

Managing partner

Patrick Kaminski

Executive Vice President - Senior Partner

Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

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Get to know us

Find a time that suits you for a video call with our team.

Get offer

Receive a detailed offer on how we can collaborate.

Get started

Let's improve your performance, ops and positioning.

Additional services

BOOSTING YOUR BUSINESS

image of laptop and keyboard while someone is typing

PERFORMANCE TRACKING

Know what works, improve what doesn’t

Regular analysis of your product performance in stores to adjust strategies for maximum efficiency.

BRAND LOCALIZATION

Make your brand speak to Chinese consumers

Adapt packaging, messaging and presentation to resonate with local tastes and cultural preferences.

PRICING STRATEGY

Competitive pricing that sells

Develop pricing strategies that balance profitability with competitive market positioning.

TRAINING & SUPPORT

Empower your team to win

Provide training on retail negotiations and in-store marketing to ensure sustained success.

Check out our case studies

See the real-life results we drove for our clients to achieve the highest ROI.

Explore case studies

Challenge

Sebamed faced the challenge of launching in a saturated and highly regulated market, with no prior local presence.

Result

GENUINE addressed this by building a complete e-commerce ecosystem—from compliance to consumer engagement. Through fine-tuned brand messaging, targeted campaigns and agile strategy shifts based on performance data, we enabled Sebamed to grow in a way that aligns with both their values and business goals.

Challenge

Vagabond needed to establish itself quickly in a highly competitive fashion market with no existing brand awareness in China.

Result

GENUINE launched the brand’s Tmall flagship store and executed a product-focused entry strategy, using deep category insights and campaign alignment. Through influencer collaborations, CRM integration and fast-paced sales activation, we helped Vagabond reach the No. 1 spot in the women’s loafer category within just one month.

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

This was big challenge, but we successfully finished it.

Result

Steiff had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

Cosnova faced low brand visibility and limited traction in China’s crowded beauty market, despite being a market leader in Europe. Their e-commerce performance on key platforms like Tmall and Douyin was underdeveloped, with ineffective influencer strategies and minimal local adaptation.

Result

Our collaboration has firmly established Europeans leading color cosmetics player as a top brand in China's beauty industry, paving the way for sustained growth and innovation.

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months

Challenge

This was big challenge, but we successfully finished it.

Result

VILLEROY & BOCH had amazing launch in China and increased their profits by 40% in first 6 months