GENUINE X cosnova

FROM ZERO TO HERO: COSNOVA’S BEAUTY BREAKTHROUGH

Services Scope:

Competitive Benchmarking

E-commerce Operations

Social Marketing

Exclusive Distributor

Management Summary

GENUINE crafted a data-driven e-commerce strategy to scale cosnova’s presence in China. Leveraging top KOLs and livestreamers, the brand achieved significant visibility and conversions. Strategic campaigns on Tmall and Douyin fueled long-term market success. Enhanced store operations and community engagement deepened customer loyalty.

Collaborating with GENUINE established cosnova as a key player in China’s beauty industry.

6730

LIVESTREAM COLLABORATIONS AND COUNTING

#1

IMPORTED POWDER ON TMALL GLOBAL

1 MIO+

HAPPY CUSTOMERS EVERY YEAR

Challenges

Fierce competition from domestic beauty brands.
Lack of a robust KOL/influencer marketing strategy.
Underutilized livestreaming activities for engagement & sales
Insufficient localized content and brand messaging.

Genuine solutions

Strategic brand positioning and top-tier KOL collaborations to stand out.
Optimized store operations and targeted promotions to boost conversions.
Refined advertising strategy and performance tracking for better results.
Adapted product positioning and customized marketing campaigns for the Chinese audience.

What our clients say

Cosnova

Former Senior Business Development Manager China

Elias Boldt

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

CHALLENGES & SOLUTIONS

cosnova faced strong competition from domestic beauty brands, underperformance on key e-commerce platforms and ineffective paid traffic strategies that limited sales growth. GENUINE developed a localized market approach, optimizing store operations, refining ad strategie, and leveraging top KOLs to increase visibility and conversions. Through targeted promotions and performance tracking, cosnova strengthened its position and achieved sustained success in China.

E-COMMERCE OPERATIONS & PERFORMANCE OPTIMIZATION

GENUINE optimized cosnova’s Tmall and Douyin stores, refined ad strategies and leveraged top KOL collaborations to maximize visibility, boost conversions and drive sustained sales growth in China.

HOW WE MADE IT

GENUINE developed a performance-driven strategy to position Cosnova as a leading beauty brand in China. By optimizing store operations, leveraging top KOLs and executing targeted marketing campaigns, we ensured long-term visibility and sales growth. Here’s how we did it:

Step 1

STORE OPTIMIZATION & PERFORMANCE TRACKING

We refined cosnova’s Tmall and Douyin store setup, improving product placement, UX and tracking key performance metrics for continuous growth.

Step 2

STRATEGIC KOL & LIVESTREAM COLLABORATIONS

GENUINE partnered with 2,730+ livestreamers, including Austin Li, to amplify reach and boost conversions through high-impact influencer marketing.

Step 3

TARGETED PAID ADVERTISING & PROMOTIONS

We optimized paid traffic channels, ran data-driven ad campaigns and launched high-impact Tmall promotions to maximize visibility and sales.

Step 4

LOCALIZED BRANDING & MARKET ADAPTATION

From product positioning to customized content, we tailored cosnova’s messaging to fit Chinese consumer preferences and drive deeper engagement.

TAKE AWAYS

‍

GENUINE transformed cosnova’s e-commerce presence in China by optimizing store operations, refining paid marketing strategies and leveraging top KOL collaborations. Through targeted promotions, influencer partnerships and data-driven adjustments, we significantly increased visibility and sales. This strategic approach positioned cosnova as a top-performing beauty brand on Tmall and Douyin.

Unlock your full potential in China

Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Book a call

References

Table of contents

This is some text inside of a div block.