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October 1, 2023
March 11, 2025

Navigating the Chinese Market: A Guide for Businesses

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FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.