Careers

LEVEL UP IN A FAST-PACED WORLD         

Great people create great results. At GENUINE, you’ll work alongside experts, solve complex challenges and gain hands-on experience in digital commerce. If you’re ready to make an impact, you’re in the right place.

BEYOND THE 9-TO-5

We don’t just hire talent—we cultivate it. At GENUINE, you’ll take on challenges and grow your expertise.

Step up, stand out

We challenge you to grow by giving you meaningful projects and real responsibility.

Your work matters

Hard work and smart ideas don’t go unnoticed—they drive real change.

Think global, act local

Work with colleagues from around the world in a dynamic, collaborative environment.

Ready from Day One

Kickstart your journey with structured training, immersive onboarding, and ongoing learning to keep you ahead.

Be part of what’s next

Atelierstraße 2981671
München
Germany

Decide & move fast

Short decision-making processes empower you to make an impact without the red tape.
What our partners say
Patrick Kaminski
Executive Vice President - Senior Partner

"GENUINE is more than a company—it’s a platform and incubator where experience, creativity, pragmatism, and fresh perspectives come together to shape a new reality in how brands and products engage with their audiences, both in China and in Germany."

Yuhui (Lewis) Liu
Manager - Strategy & Business Development

“Working at GENUINE is a fast-paced, rewarding journey. You gain hands-on experience from top e-commerce and marketing experts while collaborating with great brands. Your ideas are heard, your efforts valued, and your growth continuous.”

Sarah Paw
Brand Director

“My role at Genuine has given me invaluable opportunities to collaborate with, rather than simply work for, brands expanding their presence in the China market. Working alongside a talented and driven team has not only strengthened my expertise but also challenged me to grow, develop new skills, and take on exciting responsibilities. This collaborative approach has allowed us to make a meaningful impact in driving growth and navigating the complexities of this dynamic landscape. Steps together - from the roadmap to marketing, they have convinced us all along the line!”

Michelle Wassmuth
Brand Manager

“Working at GENUINE has been an incredible journey of personal growth and learning. The work culture here is truly special. My colleagues and I are always a true team.”

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.
If you're ready for new challenges, we’d love to get to know you. Let’s find out if we’re a great match.

READY TO MAKE YOUR MOVE?

Send your Application

Email your resume and a short intro to jobs@genuine-asia.com. Tell us why you want to join GENUINE.
01

Meet the Team

If there’s a fit, we’ll invite you for a conversation to learn more about your experience and aspirations.
02

Welcome Aboard

Once everything aligns, we’ll guide you through the onboarding process and get you set up for success.
03

JOBS

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Supply Chain Manager
Full Time
Hong Kong
Responsibilites
  • Educational background and professional experience 4-5 years in comparable position, preferable in international environment.
  • Excellent MS-Office knowledge, very good English skills (in word and writing)
  • Experience in working with ERP-Systems (Microsoft Navision / Business Central 365)

Benefits

  • An excellent working atmosphere in an international team
  • Interesting work in a global company with long-term professional prospects
  • Comprehensive training program
  • Short decision-making processes
Qualifications
  • Stock Management and demand/supply planning for domestic assortment
  • ERP System Key User (MS Business Central)
  • Coordination of local logistics (inbound & outbound) with our 3PL/Warehouse in Shanghai in accordance with the placed purchase and customer orders (order processing B2B & B2C)
  • Coordination of warehouse processes (e.g. batch tracking, assembly & labeling)
  • Support in budget planning as well as booking of invoiced costs of 3PL or similar services
  • Close collaboration with accounting partners, 3PLs, suppliers and the project team in Germany

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

Account Manager
Full Time
Shanghai
Responsibilites
  • Bachelor or above, marketing background preferred
  • Fluent in both Mandarin and English, overseas working/studying experience preferred
  • Background in an advertising company or a Tmall partner (TP) company is a plus
  • Excellent project management skills, able to fully understand customer needs, while possessing good listening, negotiating and presentation skills
  • Excellent inter-departmental coordination and communication skills, able to take responsibility, delivering results and uphold the team spirit
  • Solid experience with MS Office (PowerPoint + Excel)
Qualifications
  • As the project / account manager of the brand in China, you will be responsible for launching or developing the brand within the Chinese e-commerce and social media market market for our clients (1-3 clients depending on client size)
  • Responsible for defining and adjusting the client's strategy in China's online market according to the client's current situation in China, past performance and future expectations
  • Responsible for preparing client facing meetings and writing monthly client reports detailing all actions, results and learnings taken over the past month and plans for the following month
  • Keep abreast of all sales data and sales performance, responsible for working effectively with relevant internal teams (E-commerce, Marketing) to drive results and deliver them on time
  • Responsible for maintaining good relationships with existing customers and brand partners, proactively building trust and making customers feel comfortable expressing concerns or questions
  • Responsible for accurately delivering the brand's expectations and requirements to the internal team, helping them understand the brand's intentions, to achieve the brand's requirements and develop in the right direction

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

Marketing Manager
Full Time
Shanghai
Responsibilites
  • Full-time bachelor degree or above, major in marketing or related field, foreign education background is preferred (fluent English)
  • Have at least 3 years of working experience in marketing/media pr and other related positions in the care/beauty cosmetics industry, and have a certain familiarity with domestic e-commerce platforms
  • Familiar with the features and gameplay of mainstream new media social platform, with abundant cooperation resources such as KOL/ live broadcast, able to independently support the overall external marketing work of Jiepin
  • Have a keen sense of market smell and hot spot grasp, strong innovative thinking, and can bring new market operation mode
  • Excellent ability of external communication
Qualifications
  • Responsible for the market promotion of XX in China, formulating brand marketing and promotion strategies, and implementing specific communication plans to enhance brand influence and popularity
  • Responsible for docking media resources, including but not limited to KOL/KOC/MCN, etc., to carry out off-site brand promotion online and increase brand exposure and store traffic
  • Responsible for the overall operation of the social platform, including WeChat/weibo/xiaohongshu/douyin, etc., output brand stories and product information, plant grass, review and control outsourcing agencies
  • Responsible for docking with external live broadcasting platforms and businesses, maintaining and promoting cooperative relations, tracking the progress and effect of live broadcasting, and ensuring healthy data such as promotion expenses and output ratio
  • Cooperated with the e-commerce department to develop the marketing strategy during the platform promotion activities, explored the interest points of products, and optimized the product details page and relevant videos
  • Other work related to brand market, such as communicating with brand owners and maintaining media relations

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

E-commerce Operation Manager
Full Time
Guangzhou
Responsibilites
  • Full-time college degree or above, major in marketing or e-commerce is preferred
  • At least three years of experience in independently operating a personal care/beauty makeup store with sales of 10 million, proficient in Tmall operation process and operation mode, familiar with the operation logic and playing rules of personal care/beauty makeup
  • killed use of taobao internal promotion tools (straight drilling products) for effective promotion and publicity, understanding the underlying logic, which can reduce the click cost and drive the natural flow
  • Have good communication skills and teamwork spirit, be result-oriented, pay attention to results and be responsible for them
Qualifications
  • Responsible for the overall operation and management of the Tmall flagship store of German brand, and completed the preset annual sales target of the store in combination with the company's operation strategy
  • Responsible for participating in the formulation and implementation of the store's marketing strategy and operation plan, including product replacement and optimization, product selection hot style creation, activity planning and reporting, etc., and putting forward suggestions for optimization and improvement to improve the store transformation and sales
  • Responsible for the formulation and implementation of store promotion plans and objectives, integrated and utilized various promotion resources and channels of the platform (through train, drill exhibition, super recommendation, etc.), and carried out effective marketing promotion activities
  • Responsible for the daily operation data analysis of the store, including key indicators such as visit volume, click rate and conversion rate, and timely tracking the industry trends to ensure the health and stability of the data
  • Other work related to store operation, such as design communication, selling point refining, small second class docking

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

E-commerce Operation Manager
Full Time
Hong Kong
Responsibilites
  • Full-time college degree or above, graduated in graphic design, advertising and fine arts and other related majors
  • More than two years of work experience in e-commerce design positions, familiar with Tmall store backstage design and decoration, and experience in home appliances category design is preferred
  • Be able to use Photoshop and other related design software,PPT, video editing software proficiently, have a good visual aesthetic ability, cases of works are preferred
  • Be able to complete the design work of related pages independently and quickly, and ensure the design quality, and have strong resistance to pressure
  • Have good internal communication skills and teamwork spirit, and a strong sense of work responsibility
Qualifications
  • Responsible for the overall visual design of the brand XX in the Tmall overseas flagship store, showing the brand tonality
  • Responsible for the design of the main picture on the Tmall platform and the optimization of the main picture video,the visual presentation of the store homepage, and the design update of the product detail page
  • Responsible for completing the design of special pages for activities such as promotion map, gravitational cube, through train, and Wanxiang platform according to the activity strategy of the e-commerce platform
  • Responsible for participating in brand vision strategy discussions, proposing design improvement plans for store operations and page layouts, and improving product conversion rates
  • Responsible for paying attention to the visual trend of competing product merchants' pages, conducting consumer visual analysis, and digging in-depth product visual selling points

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

E-commerce Promotion Specialist / Supervisor
Full Time
Shangai
Responsibilites
  • More than 3 years of experience in e-commerce promotion and operation; skilled in operating Tmall/JD promotion tools, and marketing skills including Juhuasuan, Direct Train/Gravitational Magic Cube/ Wanxiangtai launch, etc.; Improve the click rate and conversion rate of products in the store, do well in product related sales, and achieve the sales target of store promotion
  • Sensitive to data, have data imagination ability, and good at insight into the market or business phenomenon behind through data
  • Strong data analysis ability, able to follow up the promotion effect in a timely manner, put forward adjustment suggestions according to the promotion effect, and be familiar with Alibaba's big data system and Alibaba Mom's products (marketing strategy center, smart diamond, Damo disk, Taobao customer, data bank, business consultant, etc.)
  • With strong mind, clear logic, perfect communication ability and teamwork spirit, and able to constantly explore new operation ideas and promotion methods
  • Experiences in beauty, skincare brands operation or sales and Tmall/JD Double 11 promotion are preferred
Qualifications
  • Responsible for establishing and optimizing KPI targets for brand promotion, plan promotion budget, promote e-commerce omni channels, track data and report output
  • Complete suggestions, data tracking and analysis on store paid traffic acquisition, store activity resource bit acquisition, off-site drainage resources and data flow channel acquisition promotion
  • Responsible for the promotion and launch of Tmall and JD stores, the optimization operation of promotion tools related (express train, diamond show, super recommendation, Taobao guest, brand zone, star store, Beijing standard, etc.), and the data tracking analysis report. Responsible for the continuous KPI optimization of promotion keyword, offer, creativity, crowd, orientation and other plans, complete the sales target, and improve the input-output ratio
  • Monthly, quarterly and annual cost and traffic analysis of each store (including product analysis, OAIPL analysis of crowd link flow, industry analysis, competitive product analysis, etc.), and provide and adjust the launch strategy based on the analysis results
  • Improve payment ways, explore and innovate new means and models of online marketing actively, and cooperate with content, membership and other sectors to promote innovation and achieve sales conversion
  • Responsible for competitive product promotion analysis report, including competitive brand stores, products and prices, and put forward suggestions and plans to report to the operation director

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

Brand Manager
Full Time
Berlin
Responsibilites
  • Bachelor's degree or above, fluent in English as a working language, overseas study background preferred
  • More than 3 years experience in a marketing or advertising company, specific brand management, online and offline marketing experience, overseas brand management experience is a plus
  • Have a strong interest in alcohol products, or are a drinking enthusiast and are familiar with spirits, drinks and beverages
  • Outgoing personality, strong communication skills and awareness of customer management, work initiative and responsibility, can be responsible for results
Qualifications
  • Responsible for the brand marketing of European spirits brands in the Chinese market, coordinating and collaborating with platforms and brand parties, effectively coordinating internal resources, and ensuring the successful implementation of various marketing activities
  • Establishing brand image through marketing communication means, including but not limited to online and offline marketing, account operations, promotion, etc
  • Responsible for the annual rhythm planning and implementation of brand campaigns, marketing in conjunction with new product launches, hot spots and festivals, and developing offline and social media platform marketing campaigns such as Red
  • Research and analysis of marketing and industry, collection of market data and feedback, formulation of targeted product and marketing promotion strategies, timely communication with internal teams, and improved store sales
  • Regular meetings with brand participants ensure excellent customer satisfaction

We look forward to receiving your application and potentially welcoming you to our innovative team, where you'll have the opportunity to thrive professionally while contributing to exciting projects in one of the world's most promising markets. Ready to make your next career move a Genuine one?
Email us at jobs@genuine-asia.com to get started!

FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.

LET’S CLEAR THINGS UP!

A new role is a big step. Let’s chat and make sure it’s the right one for you.
Peter Bossecker
GENUINE Expert
Contact HR team
Contact HR team

Join high          performers with world-class CVs

Join high            performers with world-class CVs