Full-service Partner

Meet your powerhouse for Chinese commerce

Get the performance and visibility your brand needs to thrive in China. Leverage our e-commerce and social media expertise, trusted by 50+ global brands.

TikTok EU Service
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Just launched - leverage our Chinese Market expertise to turn TikTok into your most effective sales channel.
Market-leaders trust GENUINE
Cracking China

Winning in the world’s most challenging market

Common issues
Market uncertainty makes China a black box
Stagnant or inconsistent sales performance
Limited trust and transparency from partners
No clear strategy to optimize results
Lack of market knowledge and data insight
Limited in-house capacity or expertise
With us:
Navigate China with award-winning local expertise
Achieve consistent, measurable sales growth
Enjoy full access, transparency and clear communication
Benefit from tailored strategies to optimize performance
Leverage insights and knowledge of 100+ employees
Empower your team with expert support and execution power
Navigate China with award-winning local expertise
Achieve consistent, measurable sales growth
Enjoy full access, transparency and clear communication
Benefit from tailored strategies to optimize performance
Leverage insights and knowledge of 100+ employees
Empower your team with expert support and execution power
Navigate China with award-winning local expertise
Achieve consistent, measurable sales growth
Enjoy full access, transparency and clear communication
Benefit from tailored strategies to optimize performance
Leverage insights and knowledge of 100+ employees
Navigate China with award-winning local expertise
Empower your team with expert support and execution power
Achieve consistent, measurable sales growth
Enjoy full access, transparency and clear communication
Benefit from tailored strategies to optimize performance
Leverage insights and knowledge of 100+ employees
Empower your team with expert support and execution power
our services

Powering every move

D2C

E-commerce operations

From setup to logistics, from social to e-commerce, from customer service to influencer marketing  – GENUINE is your every aspect of operations and promotion in China. With certified expertise.

Marketing

Social media

Boost your brand with our tailored strategies, compelling content created in-house and our exclusive network of influencers on China's leading social platforms.

Stores

Offline retail

Let us bring your products into top offline channels such as Sam's Club, luxury malls, Watsons and more. Or partner with us to build your first flagship store.

Consulting

Strategy development

China evolves fast—so must your strategy. We help you tackle challenges, convert opportunities into actionable roadmaps and ensure a smooth rollout.

our services

Powering every move

Award-winning partner

Experts on Chinese E-Commerce Platforms

TikTok
Douyin
Kuaishou
TMALL
Taobao
jd.com
Pinduoduo
Xiaohongshu
Kwai
Vipshop

Ready          to take your success in China         to the next level?

Time to get help from the professionals that turned over 50 brands into household names in China.
Renowned partner for Alibaba, JD and Douyin
Partner of McKinsey DigitaL
Trusted by industry leaders

The team behind the track record

Get local knowledge from a diverse, well-versed team for your business.
Headquartered in Shanghai, with global offices in Berlin, Hong Kong, Munich and more, GENUINE provides the seamless service your business deserves. Across time zones. From long-term brand building to e-commerce optimisation, from consultancy to culturally tailored marketing, we create thriving e-commerce ecosystems that transcend barriers and borders.
Behind every success is a strong team of smart individuals. At GENUINE, over 100 dedicated professionals work tirelessly to elevate your brand. Across the globe and around the clock. Our strength? Diverse backgrounds and decades of experience.
oUR TEAM
The international leadership team brings an impressive track record in C-level positions at renowned organizations. They are supported by our operational specialists who have worked for the very e-commerce and social media platforms we now partner with. Providing our clients with exclusive access to networks and insights – for unparalleled results.
Communications
Get full transparency
Keep track of all your efforts in China. At a glance. Enjoy comprehensive access to all data in online dashboards
Performance
Access strong competence
As one of the world's largest e-commerce enablers, we accelerate your growth with our cultural expertise.
Professionalism
Receive tailored solutions
We genuinely care. That's why we create personalized strategies that fit your business case.
Additional services

How we support you in China

Retail
Store setup & application
From finding the right location to designing and marketing your shop – our seasoned experts assist you every step of the way.
Operations
Warehouse management
Stop looking for a reliable partner. Let us manage the storage and distribution of all your products in China. Seamlessly.
Consulting
Go-to-market strategy
Ready, set, launch. Enter the Chinese market with confidence. Our local team on the ground makes it as easy as 1, 2, 3.
Optimization
Performance marketing
Say goodbye to stagnating growth. Improve sales fast with our guidance on Douyin, WeChat, Alibaba and other platforms.
Analysis
Status-quo diagnosis
Get a clear picture of where you stand. Let's work together to identify missed opportunities and unlock potential.
Seeding
Influencer engagement
Tap into our network of the most influential creators, bloggers or stars with millions of followers to promote your brand.
What our partners say
Elias Boldt
Former Senior Business Development Manager China
,
Cosnova

"The success of Cosnova was only possible because we have an incredibly strong team, but also thanks to our reliable agency GENUINE."

Thomas Wenzel
CEO / Spokesman of the Management Board
,
Zwilling Beauty Group

“GENUINE provided us with in-depth e-commerce expertise and hands-on strategies to successfully navigate the Chinese market. Their deep understanding of local consumer trends and platforms like Tmall & Douyin was particularly impressive. The collaboration was highly professional, efficient, and truly valuable for our development in China.”

Christian Schotmann
Managing Director
,
HELUKABEL

“For industrial companies and as a trading marketplace, online presence is becoming increasingly relevant - with GENUINE we have a reliable partner on our side.”

Mai-Thy Ton
Former Senior International Business Development Manager APAC
,
BORCO

“From day one, we were completely convinced of our choice of partner with GENUINE. Together we started our journey with consulting. In the meantime, we have already taken several steps together - from the roadmap to marketing, they have convinced us all along the line!”

01/04
Explore why industry leaders rely on GENUINE for e-commerce excellence.

UNLOCK your full potential in         china

Join forces with GENUINE and let our proven methods give you a competitive edge in the complex Chinese market.

Get to know us

Find a time that suits you for a video call with our team.
01

Get offer

Receive a detailed offer on how we can collaborate.
02

Get started

Let's improve your performance, ops and positioning.
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FAQs

More questions? We have additional answers for you.

How can GENUINE help us succeed in the complex Chinese market?

We combine deep market expertise, data-driven strategies, hands-on execution and operational excellence to deliver measurable growth in China.

What platforms do you specialize in, and what results can we expect?

Tmall, JD, Douyin, RED, and WeChat – you name it, we excel in it. Many team members used to directly work at these companies and can give you valuable insider information for proven growth.

What makes GENUINE different from other agencies or TPs in China?

Our award-winning team, which has 10 years of experience and has sold 10 million products in 2023. We also offer full transparency, local expertise, tailored solutions and an extensive network, giving you access to top influencers like Pamela Reif and Austin Li - unlike others.

Can you help us with both market entry strategy and day-to-day operations?

Yes, we provide end-to-end services, from consulting to strategic market entry planning to full operational management and performance optimization.

How does GENUINE adapt our brand strategy to resonate with Chinese consumers?

We align your brand’s values with local preferences, leveraging cultural insights we gained over the past 10+ years, and platform-specific strategies that have proven successful.

Can you support offline retail expansion alongside e-commerce?

Absolutely. We bring brands into offline channels like Sam’s Club, luxury malls, and Watsons, and can launch flagship stores efficiently.

Your knowledge hub

Stay up to date with latest trends and developments. Let our content spark your drive and fuel your mind – with articles, podcasts and more.

MADE IN CHINA

Join CEO Damian Maib as he explores the intersection of business, culture, and innovation in China with industry pioneers.
Listen now
Podcast

YOUR GUIDE TO E-COMMERCE IN CHINA

Get the latest trends and data. Download our comprehensive China e-commerce report from 2024 to inform your strategy.
Get access
Report

THE ONE HOUR CHINA BOOK

Distilling decades of expertise into six key trends shaping China's economy, a quick read co-authored by CEO Damian and top experts.
Learn more
Print