Managing Partner at GENUINE
Wenjing Liu is a seasoned professional with significant experience in e-commerce and social media marketing across China and Southeast Asia. Prior to joining GENUINE, she successfully managed market entries for numerous Western brands, showcasing her ability to navigate complex market dynamics.
Her tenure at GENUINE as Head of Business Development was marked by strategic partnership cultivation and the successful launch of new products to the market. With a background that includes pivotal roles at companies like FOREO, she brings a deep understanding of the online operations value chain to her role.
Wenjing's strong educational foundation features an MBA in Business Administration and a Master's degree in Arts and Cultural Management from the Burgundy School of Business, complemented by a Bachelor's degree in Economics. This blend of business acumen and cultural insight equips her to lead GENUINE's efforts in international marketing and business development with expertise and innovative strategies.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
