Johan A. Aledal combines a robust IT and business strategy education from Jönköping University and an MBA in Business and Strategy to lead GENUINE's new business initiatives. With a track record of setting up and managing Scandinavian brand operations in Shanghai and Hong Kong since 2009, Johan has established himself as an adept leader in Asian market entry and growth.
As the co-founder of JOHAN & JOHAN and the Aventura Group, Johan has demonstrated his entrepreneurial spirit and expertise in e-commerce. His tenure with the Swedish Chamber of Commerce in Hong Kong as Treasurer and Board Member underscores his commitment to international business relations.
In his current role at GENUINE, Johan leverages his extensive experience in market expansion and digital strategy to drive the company’s growth and innovation in the realm of social commerce.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
