Since assuming the role of Managing Partner at Genuine German in June 2021, Fabian has been pivotal in steering the company’s strategic direction, nurturing business growth, and instilling a spirit of innovation across the organization. His nuanced grasp of intercultural dynamics informs his approach, shaping the company’s international engagements.During his tenure as Business Development Manager at Alibaba Group for the DACH and Eastern Europe regions, he significantly expanded the company’s footprint, aiding European brands in carving out their space within the challenging Chinese e-commerce landscape and securing enduring cross-border partnerships.His academic background, with stints at prestigious institutions like Tongji University, EBS University for Business and Law, the University of Hong Kong, and an executive program at Washington University, has armed him with a robust strategic and management skillset that informs his professional pursuits.On Chinese television, Fabian has adeptly navigated discussions on intercultural topics, demonstrating his adaptability and communication prowess. These appearances have bolstered his role as a cultural mediator in the business sphere.In his leadership at Genuine German, he taps into his Mandarin proficiency and cross-cultural leadership skills to cement the company’s place in the global market, underscoring the importance of collaborative international ventures.
Strengths:
• Expert in forging strategic partnerships and broadening market reach.
• Adept at leading teams toward innovative practices and business development.
• Equipped with in-depth strategic and management insights from world-class educational experiences.
• Proficient in Mandarin, facilitating effective communication and business dealings within Chinese contexts.
• Proven adaptability and intercultural communication competence.
• Fabian’s dedication to fostering a comprehensive understanding of international market intricacies remains integral to his leadership philosophy.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
