Our partnership with Vagabond, a distinguished Swedish shoe brand, exemplifies a successful cross-border collaboration, enhancing their e-commerce presence and establishing a solid market foothold in China through strategic partnerships and innovative marketing strategies.
Our partnership with Vagabond showcases how targeted market analysis, strategic partnerships, and a comprehensive e-commerce strategy can lead to a successful market introduction and expansion in China. Through close collaboration, we utilized both companies’ strengths to firmly establish Vagabond in the Chinese market, securing long-term success. This success story is a testament to the effectiveness of combining deep local insights with global brand values to create a compelling market presence. By carefully aligning Vagabond’s distinct brand identity with the preferences of Chinese consumers, we were able to not only meet but exceed consumer expectations, resulting in strong brand loyalty and sustained sales growth. This strategic alignment, reinforced by continuous market research and adaptive marketing strategies, has set a solid foundation for Vagabond's future growth and further expansion within China and potentially into other markets.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
