Our collaboration with Tarte, a distinguished American cosmetics and beauty brand, is a prime example of successful cross-border cooperation. This case study explores the strategies we implemented to establish Tarte in the Chinese market, emphasizing quality and sustainability, while leveraging local partnerships to enhance market penetration.
Our partnership with Tarte demonstrates how an American cosmetics brand can successfully integrate into the Chinese market and expand its e-commerce operations. Through targeted market analysis, strategic partnerships, and a customized e-commerce strategy, we supported Tarte in building a robust presence on Tmall and consistently increasing sales. This case study highlights the effectiveness of collaborative international business strategies and showcases how Tarte can continue to grow globally while staying true to its core values.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
