Genuine x Aarke

Strategic E-Commerce Expansion for Aarke in China

Our partnership with Aarke, a Swedish design company known for high-quality household items, showcases a targeted strategy to introduce and expand their presence in the Chinese market through expert market research and strategic e-commerce initiatives.

Market Entry and Strategic Marketing:

In our collaboration with Aarke, we successfully positioned their brand in the competitive Chinese market through targeted marketing strategies and the use of platforms like Weibo, WeChat, RED, and livestreaming. Our comprehensive market research and strategy development laid the groundwork for the introduction of Aarke’s products, enabling us to tailor our approaches to meet the unique demands of Chinese consumers.

Collaboration and Operational Success:

We worked closely with local partners to ensure a smooth market entry for Aarke. This included establishing a Chinese representative office (WFOE), handling logistics, customs clearance, and setting up a Chinese ERP system to streamline operations. Our deep local knowledge and operational expertise facilitated a seamless integration into the market.

How we made it

This dedication to unity and progress mirrors our efforts with Aarke, where we have bridged cultural divides and fostered a mutual understanding that has been crucial for successful market penetration and sustained business growth in new territories.
Step 1

Strategy Development and Market Analysis:

We started with a thorough analysis of the market to identify opportunities and challenges, which helped in crafting a customized market entry strategy for Aarke. This strategic foundation was vital for guiding our subsequent marketing and operational decisions.
Step 2

Marketing Execution and Sales Optimization:

We implemented a variety of marketing tactics, including social media campaigns, influencer marketing, and livestreaming, to increase brand awareness and drive sales. These efforts were crucial in making Aarke known to a wider audience and enhancing their market presence.
Step 3

Logistics and Customer Service Excellence:

Building an efficient logistics system was key to ensuring smooth deliveries. Simultaneously, we established a top-tier customer service framework to foster outstanding customer engagement and loyalty.
Step 4

Continuous Optimization and Expansion:

We continuously analyzed performance metrics to refine our strategies and improve services, ensuring long-term success and growth in the Chinese market. This ongoing evaluation allowed us to adapt quickly to market trends and consumer responses, optimizing our approach to meet the evolving needs of the marketplace. Our commitment to strategic agility has been crucial in sustaining Aarke's competitive edge and expanding their market share in China.

Summary

Our strategic partnership with Aarke not only facilitated their successful entry into the Chinese market but also maximized their growth potential through effective e-commerce expansion. This collaboration enabled us to leverage our deep understanding of the local landscape to tailor strategies that resonated with the Chinese consumer base, significantly enhancing Aarke's visibility and market penetration. This case study highlights the impact of a well-executed strategy combined with local expertise and efficient implementation in unlocking new market opportunities. By integrating innovative marketing tactics with robust logistical support, we ensured that Aarke could not only enter the market but thrive within it, setting a benchmark for success in international e-commerce ventures.