A strategic partnership for enhancing WAGNER's e-commerce presence in China.
Key Achievements: The strategic partnership between Genuine German and WAGNER successfully tackled the challenges of declining sales and operational inefficiencies in the Chinese market. Through dedicated e-commerce consulting, comprehensive store optimization, and strategic adjustments to the product mix, WAGNER enhanced its market position and customer engagement. Entry into additional e-commerce platforms expanded their reach, allowing WAGNER to cater to a broader customer base and strengthen its brand presence. This case study underscores the power of strategic collaborations and adaptive e-commerce strategies in overcoming market challenges and driving business growth.
Genuine is a leading Shanghai-based agency that specializes in bridging brands and Chinese commerce. We provide hassle-free, responsive, and dependable services to facilitate a swift entry and soft landing into the complex Chinese market. With our team of digital natives and extensive expertise in China, we offer a holistic approach to long-term brand building and strong ties to local sales channels.
